The planning Process
Define the Objective of your Site
Is it to generate qualified business leads? Offer resources and information to your current customers or the public? Are you launching a new business? Do you want to sell your product or service on the web? Defining your goals will help shape the design, functionality, and marketing plan for your web site.
Decide on and Register a Domain Name
You'll need to find a Domain Name that is available and pay the nominal annual fee (£12.50 a year or less). We're happy to offer advice on choosing a domain name and we can take care of registering your domain for you. If you already have a domain or website, and would like to use our services, we'll take care of transferring your domain for you.
Consider Site Features
Make a list of features you want on the site. Do you want to provide estimates, let visitors shop, accept catalog requests, or publish a calendar of events? Take a look at our portfolio, or search the web for businesses like yours to help you clarify what your own website might provide.
Think About the Content For Your Web Site
Write a short paragraph or sketch a simple drawing of what you want on your home page and how you want it to look. You can use your current print materials if you have them, or simply write out your business ideas and plans. Think about what you want to communicate to website visitors. Come up with topics to cover, such as 'About Us', 'Services', or 'Industry Resources'.
Assemble Site Content
Gather together any text, graphics, your product database, or other materials you want on your website. We can create a website design and build your website using whatever materials you have available.
Research the Competition
Perform searches for similar website businesses. Make notes about features you like or dislike. If you see an appealing design, share it with your designer to give them an insight into your preferences.
Develop your Marketing Strategy
When your website is ready to go, you'll want to let the public know about it! You need to get the word out in as many ways as possible. Add your website address to any printed material you have. Send a letter to all your contacts telling them about your website. One important way to get traffic to your website is through search engines. Think of search keywords and a site description that will help your customers find you in the search engines. We can offer keyword research and search engine optimization services to help get you top listings, as well as other internet marketing tools to help boost traffic to your website.